Marketing Communications Services

Media Relations & Publicity

Media relations - Coverage doesn't result from one press release or one phone call, but from the consistent delivery of your corporate messages via a variety of public relations tactics. Building strong relationships with your target media will help ensure the company's messages are being heard. Media relations start with having a strong knowledge of the target media, their content, deadlines and specific requirements.

Media list development - As the backbone of a public relations plan, the contact database of reporters and analysts is critical. Even with well-developed strategies, a public relations program will not be successful if the messages don't reach the right people.

Editorial opportunities/features - Each year publications develop an editorial calendar of the topics they plan to cover in each issue. By researching these calendars, companies can plan for target stories in which they want to pitch their products, services or internal experts.

Media training - It is critical that company spokespeople know the rules of interacting with the media. Media training helps senior executives to maximize the value of their press and analyst interviews.

Publicity - Proactively and successfully placing newsworthy information about products, services, events, etc. that is aimed at increasing your name recognition and brand awareness is typically the primary goal of many public relations initiatives.

Press release - News releases serve as a tool to increase visibility for an organization. Typical releases cover strategic partnerships, new products and services, new customers, implementations, executive hires, milestone announcements, etc.