Marketing Communications Services
Research and Strategic Planning
Research - It is critical to thoroughly understand your company, the market and your target customers. Ideally, every marketing communications program should begin with an internal and external audit - gathering information to better understand the situation and to verify assumptions.
Competitive analysis - Knowing the market and your competitors' positioning will help you to better define your unique selling propositions and develop your message(s).
Strategic planning - A public relations campaign must be well thought out in order to be effective. We work with our clients to ensure we understand the current situation and then help define target audience(s), goals and objectives, key message(s) for each audience and strategies and tactics, as well as determine campaign measurement methodologies.
Messaging development - Developing clear, consistent messages that can be incorporated throughout an organization's internal and external communications programs should be the core of the public relations initiative.