Marketing Communications Services
Writing and Editing Services
Corporate materials - These materials are imperative to providing background on the company, its products and services, its partners and its client base.
Contributed articles - Bylined articles can be one of the most influential and effective tactics of all marketing activities. Authors of such articles in target trade, consumer or business publications are seen as experts on certain issues or trends.
Case studies - Customer success stories are excellent tools to publicize the value of a product or service offering. They provide the press with background information on how an organization has used a product or service in an effort to save money, improve processes, prepare for the future, etc.
Press release development - News releases serve as a tool to increase visibility for an organization. Typical releases cover strategic partnerships, new products and services, new customers, implementations, executive hires, milestone announcements, etc.
White papers - White papers are one of the best marketing tools to use to demonstrate your expertise, educate the market and generate sales leads. Ensuring your white papers offer valuable content, incorporate consistent messaging, written for your target audience(s) and are professional are key elements to increase the demand for your white papers.
Blogs - Blogging is gaining significant momentum in the business-to-business market. Blogs can establish your expertise, help you build a community and raise your brand's or company's awareness.
Newsletters - Electronic newsletters are an excellent way to communicate with your employees, clients, partners and prospective customers. Developing a high quality newsletter with the right mix of content will increase your open rates and grow your reader community.